I was scrolling through this lovely package website today.
I admit it, I troll design websites like some people troll internet porn.
Yesterday, Target posted that Archer Farms (their premium house food label), will be releasing their brand with a new look and feel. *swoon* I AM IN LOVE. I don't even like fudgesicles or goldfish crackers, but I'm struck with the overwhelming sensation to go and buy these products. I'm not even sure whether or not I would eat them or if I would just stack them in modular sculptures around my loft, purely for the design aesthetic.
Here is the answer to my sensory overload at the grocery store: crisp, clean packaging with a decidedly modern/retro take.
Could this be the start of a sparsely designed utopia?
~Meghan






I love fudgesicles and you may bring them home at any time without any prior notice.
The fact that you don't like them only leaves more for me.
Posted by: Red | June 15, 2009 at 09:00 PM